Mariana Camilo

Led end-to-end product design lifecycle for B2B SaaS products, from discovery and research to solution ideation, prototyping, and developer handoff, ensuring user-centric and business-aligned outcomes.

• Led comprehensive Discovery processes for B2B SaaS products, conducting quantitative and qualitative research (surveys, interviews, usability testing) to identify key user needs and market opportunities.
• Translated complex user insights into actionable design solutions, ideating and validating new features through wireframes, user flows, and prototypes, ensuring alignment with business goals.
• Enhanced the product's Design System and component library in Figma, significantly improving visual consistency and scalability for developers.
• Streamlined Product team processes by implementing a hybrid handoff workflow (documentation + video calls), reducing communication gaps and accelerating delivery.
• Led client debriefing sessions, gathering product usage insights that informed strategic decisions and supported the Renewals team in closing new contracts.

Led a design venture specializing in visual identities and digital products across diverse industries, driving brand positioning, managing client relationships, and ensuring high-quality project delivery.

• Spearheaded the development of visual identities and digital products for a diverse client portfolio across various industries.
• Executed market research and strategic planning to create brand positioning strategies, integrating branding with user experience to meet client business objectives.
• Designed and built numerous landing pages and institutional websites using WordPress and Elementor, enhancing online presence and conversion for clients.
• Managed multiple simultaneous projects from concept to delivery, consistently ensuring high-quality results and on-time completion.

Designed and implemented innovative UX solutions for B2B clients, focusing on user flow optimization, visual consistency, and product adoption, while also contributing to internal system improvements.

• Facilitated Design Thinking and Design Sprint workshops for B2B client projects, accelerating solution co-creation and rapid idea validation.
• Analyzed products and user flows, proposing and implementing improvements that enhanced user experience and visual consistency.
• Supported product implementation for new clients, managing visual customization and seamless developer handoffs to ensure successful adoption.
• Identified and mapped critical challenges within internal Support systems, leading to the proposal and design of an entirely new, more efficient system.
• Received an Atos Award for significant impact in the creation and ongoing maintenance of the SaaS MySeat platform.

Gained foundational experience in Training & Development within a corporate environment, supporting program implementation, talent development, and contributing to award-winning HR initiatives.

• Supported the creation and implementation of the 2019 Gamification campaign, which achieved record certifications and positioned the T&D team as a global highlight.
• Co-created intuitive, functional, and optimized interfaces within the Innovation department in collaboration with developers, significantly improving internal client experience.
• Provided key support to managers in developing tailored Individual Development Plans (IDPs) for employees, fostering professional growth and talent development.

Awarded for significant impact in the creation and maintenance of the SaaS MySeat platform.